Mission

PrimeLife’s Mission is to reach out to people and make a difference to their lives through superior life insurance products and helping them to look up to a better tomorrow.

Vision

PrimeLife’s values are based on high standards of corporate governance, transparency and professionalism. Governed by our values, we are in the mission to:

• Provide complete range of life insurance products bundled with innovation and superior customer services in order to achieve excellent business growth and provide superior value to all our stakeholders.
• To make PrimeLife appealing to the target consumers by raising awareness level of the market through ‘Sunya wa Teen’ campaign, which provides following benefits to the customers:

                 # Saving
                 # Life Security
                 # Tax Benefit